Studio Management — book online, confirm automatically, revenue in view.
How we built a custom booking system for a beauty studio: online appointments, admin dashboard and integrated payment processing. On your own server. No monthly licence fees.
Appointments by WhatsApp - but no system behind it.
Many beauty studios still take bookings by phone or WhatsApp. That costs time, causes double bookings and leaves the studio with no overview of revenue or capacity.
The Problem
- Appointment requests by phone and WhatsApp
- Manual calendar management, double bookings
- No overview of revenue and capacity
- No online payment option for clients
- No-shows without consequences
The Goal
- 24/7 online booking without phone calls
- Automatic email confirmation
- Admin dashboard with revenue and KPIs
- Stripe, PayPal and bank transfer integrated
- No client data held by third parties
One system. Three requirements.
No expensive SaaS subscription, no external cloud, no vendor dependency - and still everything a modern studio needs to manage appointments professionally.
Online Booking
Clients choose treatment, date, time and therapist in 5 steps - mobile-optimised, no app download required.
Admin & Management
Dashboard with daily overview, revenue, client records and user management - for owner, manager and therapist, each with their own role.
Payment & Control
Stripe, PayPal and bank transfer integrated directly. An appointment is only confirmed after payment is received*. No no-show risk.
How it looks: live in the browser.
The admin dashboard shows at a glance: today's appointments, weekly revenue, monthly progress and no-show rate. Therapists see only their own appointments; owners and managers see everything.
What the system does.
From the first booking request to automatic confirmation - built for the daily studio workflow. Everything in one system. No tool overload.
Online Booking Flow
Clients book in 5 steps: choose treatment, date, time, therapist and contact details. Fully mobile-optimised. Instant email confirmation after payment*. Automatic reminder 24 hours before the appointment.
Admin Dashboard
Daily and weekly overview, revenue KPIs and monthly chart at a glance. Create, reschedule and cancel appointments. Client records with full booking history and no-show log.
Payment Processing
Stripe, PayPal and bank transfer integrated directly. An appointment counts as confirmed only after payment is received*. Pending payments expire automatically after 48 hours. No manual follow-up needed.
Team & Roles
Three roles: admin, studio owner and therapist. Therapists see only their own appointments. Individual availability calendars per therapist, automatic public holiday import, monthly reports by email.
Lean architecture. Maximum control.
Requirements Analysis
Directly with the studio owner: which treatments, how many therapists, which payment methods, what takes the most time today?
Iterative Development
Every feature - from booking flow to automatic payment release - tested and adjusted directly with the studio.
Payment Integration
Stripe, PayPal and bank transfer with automatic appointment confirmation after payment. Payment-first logic from day one.
Go-Live & Operations
Deployed on the studio's own hosting, SSL, 8 cron jobs active. No onboarding time needed, no support contract required.
The right fit for every studio size.
Can be integrated into your existing website or built with a standalone landing page.
From a single therapist to a full team. All tiers run on your own server, no monthly licence costs.
Starter
- Online booking form
- Email confirmation
- Treatments & prices
- Mobile-optimised
Professional
- Everything in Small
- Admin dashboard
- Client records
- Therapist roles
- Availability calendar
- Automatic reminders
Full Build
- Everything in Professional
- Stripe & PayPal integrated
- Bank transfer + auto-release
- Revenue KPIs & monthly reports
- 3 user roles (RBAC)
- IT hardening & GDPR deletion
All prices excl. VAT · Custom requirements on request · Also available as rental/leasing
* Payment processing (Stripe, PayPal, bank transfer) available from Business tier onwards.
Demo access within 24 h · Setup in 2 to 4 weeks · no subscription, no vendor lock-in
Studio Management System vs. Calendly & Treatwell.
What sets a custom booking system apart from off-the-shelf tools? This comparison covers the key points at a glance.
| Criterion | Our Studio Management | Calendly / Acuity | Treatwell / Booksy |
|---|---|---|---|
| Cost | One-time from €990 | from €10/month | Commission per booking |
| Data storage | Your own server | Cloud (USA) | Cloud (EU/USA) |
| GDPR compliance | ✓ Full | Limited | Limited |
| Payment processing | ✓ Stripe, PayPal, bank transfer* | Stripe (paid add-on) | Platform commission |
| Custom design | 100% individual | Standard templates | Platform look |
| Own domain | ✓ Your domain | calendly.com/your-name | treatwell.com/your-name |
| Vendor lock-in | ✓ None | ✗ High | ✗ High |
| Language / localisation | ✓ Expandable e.g. Russian, Turkish, any language |
System languages only | System languages only |
| Personal support | ✓ Direct | Ticket system | Ticket system |
Competitor prices: as of 2026, entry-level plans. Deviations possible depending on package and contract duration.
Questions & Answers.
What is a studio management system?
How much does an online booking system for a beauty studio cost?
Which payment methods are supported?
Where is client data stored?
How long does setup take?
Who is this system suitable for?
Ready to take online bookings?
We build the booking system for your treatments, your team, your prices. Free 30-minute consultation, no obligation, no sales pressure.