Content marketing that attracts customers - and builds trust.
Content marketing targets the distribution of informative, advisory and entertaining content to your audience - for measurable results, brand awareness and profitable customer acquisition.
Offline & Online PR
Press releases, media outreach, guest posts and digital PR - so your company becomes visible in the right channels and builds trust.
- Press releases
- Guest posts & backlinks
- Digital media outreach
Email & Newsletter Marketing
From a one-off newsletter to an automated sequence: audience-targeted email campaigns with measurable open and click rates.
- Newsletter concept
- Automated sequences
- Segmentation & A/B tests
Social Media Marketing
Strategic presence on the relevant platforms: content creation, channel strategy, community management and paid promotion.
- Content planning & creation
- Community management
- Paid social campaigns
Search Engine Optimisation
Content that gets found: keyword research, SEO texts, optimisation of existing content and sustainable link building for organic growth.
- Keyword research
- On-page optimisation
- Link building & Local SEO
Inbound Marketing & Lead Generation
Valuable content that attracts potential customers rather than interrupting them: landing pages, white papers, e-books and conversion optimisation.
- Landing pages
- White papers & e-books
- Conversion optimisation
Content Formats
Tutorials, guide pages, glossaries, blog posts, infographics, studies, surveys - we produce the format that resonates most with your audience.
- Blog & guides
- Infographics & studies
- Interactive formats
Content marketing as a sustainable growth process
Content marketing is not a one-off project - it is a marketing and business process that creates relevant content for specific target audiences and continuously generates profitable actions.
Goals & Benefits
- ◉Attract potential customers
Relevant content draws prospects in organically - without interruptive advertising. - ◐Brand awareness & image
Consistent content strengthens your company image and positions you as an expert. - ◈Generate profitable actions
From awareness to enquiry - structured content guides prospects through the funnel.
Execution & Design
- ◉Web presence & corporate identity
Design of the web presence in close alignment with your existing CI. - ◐Responsive on all devices
Your content reaches users on desktop, tablet and smartphone equally. - ◈Emotionally compelling copy
Product-specific copywriting that speaks to your audience and drives action.
The content funnel - right message, right stage.
B2B buyers spend up to 27 touchpoints researching before they contact a vendor. A content strategy that covers every stage of that journey converts significantly more of them.
Top of Funnel
Awareness - "I have a problem"
The buyer recognises a need but hasn't started evaluating vendors. Content here answers broad questions and builds brand awareness without selling.
- Educational blog articles
- Industry guides & how-tos
- Infographics & statistics
- Social media posts
Middle of Funnel
Consideration - "I'm comparing options"
The buyer is actively researching solutions. Content here demonstrates expertise, differentiates you from competitors and builds trust before first contact.
- Case studies with results
- Comparison pages
- White papers & e-books
- Email nurture sequences
Bottom of Funnel
Decision - "I'm ready to buy"
The buyer is evaluating final vendors. Content here removes last objections and makes choosing you the obvious next step.
- Pricing pages
- Testimonials & reviews
- Free consultations
- Demo or audit offers
Most Frankfurt-area SMEs invest heavily in BOFU content (pricing pages, contact forms) but produce almost no TOFU or MOFU content. The result: they are invisible to buyers in the research phase - who discover and shortlist competitors instead. A strategy covering all three funnel stages consistently generates 3-6× more inbound enquiries than a static website alone.
What content marketing costs.
Package prices are kept in one place so they don't drift apart across pages.
Ongoing support
Editorial plan, articles, newsletters and distribution in a monthly package, priced by scope. We agree the scope and a fixed monthly price in the first call.
View pricingSingle pieces
Blog articles from 180 €, press releases from 240 €, strategy workshop and content audit by effort, one-off audit 490 €. Copy for the website itself belongs to content creation.
Content creationAll prices net, plus VAT.
How we work - four phases, no surprise budget.
Briefing
Free, 30 min. Target audience, channels, message and goals are defined.
Strategy
Editorial plan, channel selection, format mix and content calendar for approval.
Production
Copywriting, design, SEO optimisation - with revision round.
Distribution
Publication, channel distribution, tracking and monthly reporting.
Frequently asked questions
What is content marketing and how does it differ from traditional advertising?
Traditional advertising interrupts - banners, TV spots, pop-ups. Content marketing attracts by providing genuinely useful information: tutorials, guides, case studies, newsletters. Over time, this builds trust and brand authority, generating leads without constant ad spend.
How long until content marketing shows measurable results?
Organic content marketing typically builds momentum over 3-6 months. Blog articles and SEO content can rank and drive traffic within 4-12 weeks. Paid social and newsletter campaigns can show results within days. A combined strategy - organic plus paid - delivers both immediate reach and long-term compounding growth.
How much does content marketing cost per month?
A monthly package, for example 2 blog articles and 1 newsletter per month, is priced by scope; you get a fixed monthly price in the first call. Single pieces can be booked without a package: blog articles from 180 €, press releases from 240 €, a one-off content audit for 490 €.
What content formats do you produce?
Blog articles, social media posts, email sequences, press releases, white papers, e-books, infographics, landing pages, case studies and newsletter campaigns. We recommend the format mix that best matches your audience and distribution channels - and adapt as data comes in.
Do I need a content marketing agency or can I manage it in-house?
Many businesses start in-house and bring in an agency when capacity or expertise runs short. The advantage of working with us: strategy, production, SEO and distribution from one source - no coordination overhead. We can also support your in-house team with briefings, style guides and training.
How can we help you?
In a free 30-minute call we'll find the right content marketing strategy for your business.
