AI Sales Automation - more deals, less manual effort.
Custom-built AI sales tools for B2B teams that acquire by phone daily. Conversation coaching, integrated CRM and team analytics - on your own server, no cloud subscription, fully GDPR-compliant.
B2B sales by phone - but without a system.
A B2B sales team acquires business customers daily - by phone, structured, under time pressure. The problem: processes that cost time instead of closing deals.
The Problem
- Conversation scripts stored in Word documents
- Leads managed in Excel spreadsheets
- Manual data entry after every call
- No visibility into team performance
- Lost leads, inconsistent conversations
The Goal
- One system instead of three tools
- AI coaching live during the call
- Automatic lead capture
- Measurable results per agent
- No data held by third parties
Three requirements. One system.
No third-party CRM, no monthly licence fees, no data at external providers - yet everything a modern B2B sales team needs.
Conversation Guidance
Structured, repeatable, immediately usable by any agent - with real-time AI coaching that responds to the current situation in the call.
Lead Management
Centralised, team-ready, with complete call history and automatic lead scoring - no more manual data transfers between tools.
Team Analytics
Who performs how, which arguments work, where does potential lie - measurable at a glance, exportable as PDF reports.
What the tool does.
A web-based B2B sales tool, fully tailored to the team's processes - from the switchboard to appointment close. Everything in one system. Everything in real time.
AI Conversation Coach
An interactive decision tree guides agents step by step through each call - 55+ steps, 7 decision-maker types, ready-made objection responses. Claude AI (Anthropic) analyses the situation in real time and delivers concrete coaching prompts directly on screen.
CRM & Lead Management
Create, search, filter and prioritise leads - with automatic duplicate detection, complete call history and a lead score that calculates itself from conversation data. Follow-up reminders, appointment scheduling and ICS calendar export built in.
Team Analytics
Win rate, average AI score, call duration - per agent, at a glance. Plus A/B analysis of which arguments, decision-maker types and times of day deliver the best results. Monthly reports as PDF at the click of a button.
Security & Control
Role-based user management, automatic session timeout on inactivity, complete login log in the admin panel. All data resides on your own server - no cloud subscription, no dependency on third-party providers.
Lean architecture. Maximum control.
Requirements Analysis
Directly with the team: what slows down sales? What costs time? What must work from day one?
Iterative Development
Every feature - from login to automatic session timeout - tested and refined directly with the team.
AI Integration
Claude Haiku API (Anthropic) for real-time coaching. PHP backend with SQLite, no framework overhead, no vendor lock-in.
Go-Live & Operations
Deployed to standard web hosting. Running from day one. No onboarding time, no licence costs.
Custom solution vs. HubSpot & Salesforce.
What is the difference between a tailor-made B2B sales tool and standard CRMs? This comparison shows the key points at a glance.
| Criterion | Custom Solution (Ventas) | HubSpot Sales Hub | Salesforce Sales Cloud |
|---|---|---|---|
| Cost | One-time from €3,000 ① | from €90/user/month | from €150/user/month |
| Data storage | Your own server | Cloud (USA/EU) | Cloud (USA) |
| GDPR compliance | ✓ Fully compliant | Limited | Limited |
| AI conversation coaching | ✓ Built-in | ✗ Not available | Paid add-on |
| Customisability | 100% tailor-made | Limited | Complex, expensive |
| Vendor lock-in | ✓ None | ✗ High | ✗ High |
| Setup time | 4-8 weeks ② | 2-6 weeks | 3-6 months |
| Live training / onboarding | ✓ Included | Paid extra | Paid extra |
| Dedicated contact person | ✓ Direct | Standard support | Standard support |
Competitor prices as of 2025, entry-level rates. Variations possible depending on team size and contract.
① Also available as a monthly leasing option - please get in touch.
② Including live training for your agents (online via Zoom or MS Teams) - or on-site at your premises.
One-time development - no monthly fees.
A custom sales tool is a capital investment, not a running cost. No subscription, no vendor lock-in. Yours to keep.
Starter
- AI conversation guide (up to 30 steps)
- Lead capture & basic CRM
- Call history per lead
- Simple agent dashboard
- 1 user role (agent)
- Live onboarding (online)
Business
- Full AI coach (55+ steps, 7 types)
- CRM with lead scoring & deduplication
- Complete call & contact history
- Team analytics & PDF reports
- Multi-role (admin, manager, agent)
- Appointment scheduling & ICS export
- Live onboarding + 30-day support
Custom
- All Business features included
- API integrations (ERP, calendar, telephony)
- Multi-tenant / multi-team
- Custom AI model fine-tuning
- On-site training & rollout
- SLA & ongoing maintenance contract
All packages include deployment to your server and source code ownership. Leasing options available on request.
How fast does the tool pay off?
Adjust the values to your team - the result updates live.
A system that runs every day.
A live system in daily use. No onboarding friction, no licence costs, no data held by third parties. And a sales team that now knows exactly - who does what, how well.
No Licence Costs
One-time development, permanent operation - no monthly SaaS fees, no vendor lock-in. You own the code.
Full Data Control
All conversation and customer data on your own server - GDPR-compliant, no cloud subscription, no third-party access.
Measurable Performance
Clear data for the first time: which arguments work? Which agents perform best? Where does genuine potential lie?
Questions & Answers.
What is AI sales automation?
How much does a custom B2B sales tool cost?
What is the difference compared to HubSpot or Salesforce?
How long does development of a sales tool take?
Is the tool GDPR-compliant?
Who is a custom AI sales tool suitable for?
What does sales automation consulting involve?
What is the difference between sales automation and B2B sales automation?
Similar requirements?
We build tools that fit your processes exactly - not the other way around. A free 30-minute consultation, no obligation, no sales pressure.
