Content that works - from the first idea to publication.
Content creation is more than copywriting. We combine UX expertise, brand personality and SEO into texts that speak to your audience - in every format and medium.
Short & Long-Form Content
Blog articles, white papers, landing pages, social media copy, email campaigns and product descriptions - researched and written for your target audience.
- Blog & how-to articles
- Social media copy
- Email sequences
UI Copy & UX Writing
User-centred texts for digital products: labels, onboarding flows, error messages, CTAs - clear, concise and user-focused.
- Navigation & interface copy
- Product taxonomy
- Interface audits
Metadata & SEO Texts
Visibility starts with the right words. We optimise title tags, meta descriptions, alt texts and create content with real search volume.
- Keyword research
- Meta optimisation
- Structured data
Editorial & Proofreading
Editing of existing texts, stylistic harmonisation, spelling and tone consistency. Your content - professionally revised.
- Copy editing & proofreading
- Style adaptation
- Content quality check
Voice & Tone Guides
Brand voice, tonality guides, style guides - so your editorial team always writes in the right tone, regardless of who drafts the copy.
- Brand voice documentation
- Writing guidelines
- Team training
Content Project Management
Editorial calendars, content schedules, briefing structures and workflow documentation - so content projects run on time and without friction.
- Editorial plan & calendar
- Briefing templates
- Quality processes
Content consulting for consistent brand communication
Your content is unique - but the challenges behind it usually aren't. We analyse what's missing and develop a plan that works.
Content Consulting
- ◉Consistent brand language
Unified messaging across all channels - website, social, email, print. - ◐Metadata analysis & updates
Systematic review and optimisation of all SEO-relevant content elements. - ◈Content audit & team training
Stock-taking of your content, identification of gaps and training for your team.
UX Writing
- ◉Collaboration in design
Copy and design are created together - no retrofitting text into finished layouts. - ◐Navigation & interface labels
Clear, intuitive language for menus, buttons, forms and error messages. - ◈Terminology & voice guides
Binding guidelines for product taxonomy, tone and style - for writers and developers alike.
Why content quality beats content quantity.
Google's Helpful Content Update (2023) permanently changed the rules. Here is what E-E-A-T means for your website and how we apply it.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness - Google's quality framework for evaluating content. It became a major ranking factor after the 2023 Helpful Content Update and now directly determines which pages Google promotes in search results.
- EExperience - first-hand knowledge of the topic. Real projects, real results, named authors with demonstrable background.
- EExpertise - demonstrable knowledge in the field. Clear technical depth, specific data, no vague generalities.
- AAuthoritativeness - external recognition. Backlinks from trusted sources, industry mentions and verified reviews.
- TTrustworthiness - transparency. Imprint, privacy policy, HTTPS, named authors, verifiable claims with sources.
What the Helpful Content Update means for you
Google now actively penalises websites where a significant portion of content is "created for search engines rather than people". Thin articles padded with keywords, AI-generated text without editorial oversight and content that answers no real user question are downranked - regardless of backlink strength. The solution: fewer, deeper, more original articles, each answering one question completely.
- → Named author with biography and credentials
- → Verifiable claims with source references
- → Specific data, examples and case details
- → "Last updated" date for evergreen content
- → Person schema in JSON-LD for author attribution
- → Internal links to supporting evidence pages
- → FAQPage schema for AI-search citability
Google AI Overviews, ChatGPT and Perplexity increasingly cite websites directly in answers. Content that is clearly structured, specifically attributed and answers one question completely is significantly more likely to be cited than long-form articles covering multiple topics loosely. We write for AI citability alongside traditional SEO from the start.
Three clear pricing packages - or a custom quote.
Transparent fixed prices. No hidden costs. For complex projects we provide an individual quote.
Starter
- Up to 5 pages of copy
- Basic metadata
- Contact page & imprint
- GDPR-compliant wording
- 1 revision round
Business
- Up to 15 pages of copy
- SEO optimisation
- Brand voice definition
- Full metadata
- Blog setup & editorial plan
- 2 revision rounds
Premium
- Unlimited pages
- City landing pages (copy)
- Industry-specific language
- UX copy & interface texts
- Voice & tone guide
- Ongoing editorial management
One-time payment on request. Content audit and strategy workshops billed by time. One-time audit 490 €.
How we work - four phases, no surprise budget.
Briefing
Free, 30 min. Goals, target audience, tone and scope are defined.
Concept
Structure, topic plan, brand voice draft - submitted for written approval.
Production
Copywriting, editing, metadata. Feedback via revision rounds.
Sign-off
Final copy, delivered built-in or as a document - ready to publish.
Frequently asked questions
What is content creation and what does it include?
Content creation covers all text-based content for your digital presence: copywriting (website texts, blog articles, email campaigns), UX writing (interface labels, onboarding flows), metadata optimisation (title tags, meta descriptions) and editorial services. We plan, produce and deliver content in all formats - short-form, long-form and multilingual.
How long does a content creation project take?
A single landing page or service text is typically delivered within 5-7 working days. Larger projects - such as a complete website rewrite with 15+ pages - take 3-6 weeks depending on scope and revision rounds. We always agree on a timeline before starting.
How much does professional content creation cost?
Our Starter package begins at €39/month and covers up to 5 pages including metadata. The Business package (€199/month) includes up to 15 pages, brand voice definition and an editorial plan. For complex projects or one-off assignments we provide individual quotes - the initial consultation is always free.
What is the difference between copywriting and UX writing?
Copywriting focuses on persuasive, engaging texts for marketing channels: website pages, blog articles, email campaigns and social media. UX writing focuses on the user interface: button labels, navigation items, error messages and onboarding flows. Both disciplines work best when coordinated from the outset.
Can you write content for an existing website?
Yes. We audit your existing content, identify gaps and thin pages, then rewrite or supplement what's needed. This includes a full metadata review - title tags, meta descriptions and alt texts. Most clients see measurable SEO improvements within 4-8 weeks of updated content going live.
How can we help you?
In a free 30-minute call we'll find the right solution for your content challenges together.
