Search engine marketing - measurably more reach and new customers.
SEM covers all marketing measures in search engines that increase brand awareness. Two core areas, one goal: your audience finds you - at the right time, in the right place, with minimal wastage.
SEO - Search Engine Optimisation
Long-term positioning in organic search results. SEO is the foundation of every digital strategy - no ongoing click costs, but lasting impact.
- On-page optimisation (copy, metadata, structure)
- Technical SEO (load times, Core Web Vitals)
- Local SEO & Google Business Profile
- Link building & authority
- Content strategy for organic traffic
SEA - Search Engine Advertising
Paid ads alongside relevant search terms - visible from day one, with precisely controllable budget and measurable ROI (pay-per-click).
- Google Ads campaign setup & management
- Keyword research & negative keywords
- Ad copy & ad extensions
- Bidding strategies & budget optimisation
- Remarketing & audience targeting
Keyword Research
The foundation of every SEM measure: we identify the terms your audience searches for - including search volume, competition and local potential.
- Search volume analysis
- Competitor analysis
- Long-tail keywords
Google Ads & SEA
Campaigns that convert: from ad structure to bidding strategies to A/B-testing ad copy - fully managed and monthly optimised.
- Search & display ads
- Shopping campaigns
- Performance Max
Local SEO
Visible in your region: Google Business Profile, LocalBusiness schema, local landing pages and directory listings for all eight core cities of the Rhine-Main area.
- Google Business setup
- LocalBusiness schema
- City landing pages
On-Page SEO
Technically clean foundation: metadata, heading hierarchy, internal linking, canonical tags, structured data and Core Web Vitals - all to current Google standards.
- Title & meta tags
- Structured data
- Core Web Vitals
Analytics & Reporting
Measurable results, not guesswork: monthly reporting on rankings, traffic, click-through rates and conversions - transparent and easy to understand.
- Google Search Console
- Monthly ranking report
- Conversion tracking
Conversion Optimisation
Turning clicks into customers: landing page optimisation, clear CTAs, load times and A/B tests ensure that paid and organic traffic actually converts.
- Landing page tests
- CTA optimisation
- Quality score improvement
Acquire new customers effectively - with measurable results and minimal wastage.
SEM has become one of the most important online marketing channels. Unlike traditional advertising, you only reach people who are actively searching for your products or services - at the right moment, with the right message.
The most common billing model is pay-per-click: you only pay when someone actually clicks on your ad. Combined with organic SEO, this creates a complete search engine marketing strategy.
- → Immediate visibility through paid ads (SEA)
- → Sustainable reach through organic optimisation (SEO)
- → Only pay for actual clicks (pay-per-click)
- → Audience-precise - minimal wastage
- → Fully measurable and optimisable
- ◉In-house or agency?
Search engine marketing requires continuous expertise, up-to-date tool knowledge and time. As a specialised agency we take over the complete operation - you focus on your core business. - ◐Tools & platforms
Google Ads, Google Search Console, Google Analytics, Semrush, Ahrefs - we work with the industry's leading tools for precise keyword identification and campaign management. - ◈Practical example
A trades business from Offenbach bids on keywords like "electrician Offenbach", "emergency electrician Frankfurt" and "electrical installation Rhine-Main" - and appears exactly when customers in the region are searching.
SEO vs. Google Ads - what works for your business.
Most Rhine-Main SMEs should use both - but the right balance depends on your timeline, budget and competitive landscape.
When SEO is the better choice
- ✓ You have a 6-12 month timeframe for results
- ✓ Your keywords have research-oriented search intent
- ✓ You want to reduce dependence on ad budgets long-term
- ✓ Your business area is local (Local SEO delivers very high ROI)
- ✓ You can produce content consistently (blog, case studies, FAQs)
SEO builds compounding value over time. A page ranked #1 generates traffic without ongoing cost - unlike ads, which stop the moment the budget runs out.
When Google Ads is the better choice
- ✓ You need leads within days, not months
- ✓ Your margins support a cost-per-click model (€1-8 typical for Rhine-Main B2B)
- ✓ You are entering a new market or launching a new service
- ✓ You want to test messages or offers before investing in SEO content
- ✓ You need to cover seasonal demand spikes quickly
Google Ads delivers precision: you only pay when someone clicks. Combined with proper landing pages and conversion tracking, ROI is fully measurable from day one.
Start with Google Ads to generate immediate leads and validate your messaging. Reinvest a portion of revenue into SEO to build long-term organic visibility. Within 12-18 months, organic traffic typically covers 40-60 % of your search-generated leads - reducing cost-per-acquisition significantly over time.
Three clear pricing packages - or a custom quote.
Transparent fixed prices. No hidden costs. For complex projects we provide an individual quote.
Starter
- On-page SEO basics
- Google Business setup
- Keyword research (20 terms)
- Monthly ranking report
- Search Console setup
Business
- SEO + Google Ads (SEA)
- Keyword research (100 terms)
- Campaign management
- Local SEO & schema
- Monthly reporting
- Conversion tracking setup
Premium
- Full SEM strategy
- SEO + SEA + Local SEO
- Unlimited keywords
- Remarketing & display
- A/B tests & CRO
- Weekly reporting
Google Ads budget billed separately. SEO audit one-time 490 €. Individual quotes on request.
How we work - four phases, no surprise budget.
Analysis
Current status, competition, keywords and goals are captured. Free, 30 min.
Strategy
Keyword set, campaign structure and SEO action plan for approval.
Implementation
On-page SEO, campaign setup, tracking and Google Business optimisation.
Optimisation
Monthly reporting, campaign tuning and continuous improvement.
Frequently asked questions
What is the difference between SEO, SEA and SEM?
SEM (Search Engine Marketing) is the umbrella term covering all marketing measures in search engines. SEO focuses on improving organic, unpaid rankings through technical optimisation, content and link building. SEA covers paid placements - typically Google Ads - where you pay per click. A combined strategy maximises both immediate visibility and long-term authority.
How long until SEO shows measurable results?
Technical on-page fixes can improve crawlability and Core Web Vitals within days. New content typically takes 4-12 weeks to rank. Meaningful traffic growth from competitive keywords usually requires 3-6 months of consistent SEO work. We track rankings monthly and adjust the strategy based on data.
How much does SEO/SEM cost per month?
Our Starter package begins at €39/month with on-page SEO basics, Google Business setup and a keyword report for 20 terms. The Business package (€199/month) combines SEO and Google Ads management with Local SEO and monthly reporting. The Premium package (€249/month) delivers a full SEM strategy. Google Ads budgets are billed separately.
Do I need SEO if I already use Google Ads?
Yes - they complement each other. Google Ads delivers immediate visibility but requires continuous budget. SEO builds long-term organic rankings that generate traffic without per-click costs. Businesses using both enjoy reinforced credibility, lower average cost-per-acquisition and resilience against ad budget fluctuations.
What is Local SEO and why is it important for Rhine-Main businesses?
Local SEO optimises your visibility for location-specific searches: "web designer Offenbach", "agency Frankfurt", "IT service Rhine-Main". Key measures include optimising your Google Business Profile, implementing LocalBusiness schema, building citations in local directories and creating city-specific landing pages. For businesses serving the Rhine-Main region, Local SEO is one of the highest-ROI digital marketing investments available.
How can we help you?
In a free 30-minute call we analyse your current visibility and show where the biggest SEM opportunities lie for your business - no sales pressure.
