Modern & Minimal - design that carries your brand and retains visitors.
The design of a website determines usability, trust and conversion. Within 90 seconds, colour and layout decide whether a visitor stays - or leaves.
Colour Psychology
Colours steer emotions and purchase decisions. We select colour palettes that suit your target audience - and continuously optimise based on analytical data.
- Audience-appropriate colour selection
- Corporate design alignment
- Emotional brand impact
Corporate Design & CI
Consistent appearance across all channels: logo, colours, typography and imagery - coherent on website, print and social media.
- Style guide & design system
- Logo & brand maintenance
- Cross-channel consistency
UX & User Flow
Intuitive navigation, clear hierarchies and deliberate asymmetry direct attention to what matters - for low bounce rates and more conversions.
- Wireframes & prototypes
- Click-path optimisation
- Hick's Law in practice
Typography
Headlines, body text and lists form a readable, coherent typeface. Modern fonts (Google Webfonts, Open Sans) ensure clarity on all devices.
- Font selection
- Readability & line length
- Typographic hierarchy
Responsive & Mobile Design
Professional websites work on every device. Mobile-first approach, touch-optimised elements and adapted layouts for smartphone, tablet and desktop.
- Mobile-first development
- Touch-optimised elements
- Cross-device testing
Design Optimisation & Testing
Continuous improvement through split tests, user behaviour analysis and conversion optimisation. Small adjustments often have an enormous impact.
- A/B tests & split tests
- Heatmaps & user behaviour
- Conversion optimisation
Design, Technology & Strategy - the three pillars of professional web development.
A professional website combines technical excellence with creativity. The web designer takes care not only of the look - but also maintenance, security, SSL, data protection and hosting.
5 design principles for more engagement
- 1Use colour psychology deliberately
Colours convey emotions - blue for trust, red for urgency, green for growth. - 2Apply symmetry and asymmetry
Deliberate asymmetry draws the eye to important elements and calls-to-action. - 3Encourage intuitive reactions
Colours, fonts and shapes must work together and authentically represent the company. - 4Limit choices
Fewer options = faster decisions. Clear navigation lowers the bounce rate. - 5Build personal connection
Storytelling and user-centred design create trust and encourage return visits.
"Form ever follows function."
- Louis Sullivan, architect & pioneer of modern design
- → Define target audience and their needs
- → Establish desired image
- → Clarify emotions and brand message
- → Align corporate design
- → Analyse competitors and industry leaders
5 design mistakes that cost you customers.
Most SME websites lose potential customers not through bad content - but through avoidable design errors. Here are the five most common, and how to fix them.
Three clear pricing packages - or a custom quote.
Transparent fixed prices. No hidden costs. For complex projects we provide an individual quote.
Starter
- Logo & colour scheme
- Typography setup
- Mobile-optimised design
- Up to 5 pages
- 1 revision round
Business
- Full corporate design
- Style guide & design system
- UX concept & wireframes
- Up to 15 pages
- A/B test setup
- 2 revision rounds
Premium
- Complete CI development
- Ongoing design optimisation
- Heatmaps & user behaviour
- Conversion optimisation
- Monthly split tests
- Unlimited revisions
One-time payment on request. Design audit and CI overhaul of existing presences billed by time. One-time audit 490 €.
How we work - four phases, no surprise budget.
Analysis
Target audience, competition, existing CI and desired effect are defined.
Concept
Colour palette, typography, wireframes and design direction for approval.
Design
Final design, style guide, responsive implementation - with revision round.
Optimisation
A/B tests, heatmaps and continuous adjustment based on live data.
Frequently asked questions
What does professional web design include?
Professional web design covers visual design (colour scheme, typography, imagery), UX concept (user flow, wireframes, information architecture), responsive implementation (desktop, tablet, smartphone) and performance optimisation. We also create a style guide documenting all design decisions for your team or future developers.
How long does a web design project take?
A Starter project (up to 5 pages) typically takes 2-3 weeks. A Business project with UX concept and up to 15 pages takes 4-6 weeks. Complex redesigns with A/B testing and conversion optimisation are planned individually. We agree on milestones before starting so there are no surprises.
How much does web design cost?
Our Starter package begins at €39/month and covers logo integration, colour scheme and mobile-optimised design for up to 5 pages. The Business package (€199/month) includes a complete corporate design and style guide for up to 15 pages. One-time projects are quoted individually - the design audit (€490) provides a clear starting point.
What is the difference between corporate design and web design?
Corporate design defines your visual identity system: logo, colours, typography, image style and design principles - usable across all channels (print, digital, social). Web design applies these principles to your online presence, adapting them for screens, interactions and user experience. We always develop both in alignment.
Do I need a complete redesign or just optimisation?
A design audit (€490, one-time) answers this question precisely. We analyse your current presence for colour psychology, usability, conversion bottlenecks and mobile performance - and recommend exactly what will have the biggest impact. Often targeted optimisations deliver 80% of the result at 20% of the cost of a full redesign.
How can we help you?
Design optimisation often achieves enormous improvements with minimal effort. In a free 30-minute call we analyse your existing presence and identify concrete opportunities.
