E-Commerce · Health & Nutrition · 2024
Original Moringo - Shop System
A compliant, conversion-optimised WooCommerce shop for a dietary supplement brand - product pages, checkout flow, legal compliance for the German market and Google Shopping schema, all live on schedule.
Selling supplements in a regulated market
Original Moringo sells high-quality dietary supplements to health-conscious customers across Germany. The challenge: a product category with strict legal requirements around health claims and mandatory labelling, combined with the need for a fast, trustworthy shopping experience that converts first-time visitors.
The brief was to build a complete WooCommerce shop that is legally compliant for the German market - with the right disclaimers in place, clear product information and a checkout flow designed to reduce drop-off on mobile and desktop alike.
Every product page needed to present nutritional details correctly, carry legally required supplement disclaimers and be structured for Google Shopping - so that products show in both organic search results and Google Shopping listings.
At a Glance
What we built
A fully configured WooCommerce shop - from product catalogue and legal compliance to checkout optimisation and structured data for Google Shopping.
WooCommerce Shop Setup
Full WooCommerce configuration including product catalogue, categories, cart and checkout - set up for the German market with the correct currency, tax and shipping options.
15+ Product Pages
Individual pages per product with optimised copy, nutritional details and legally compliant supplement disclaimers - written for both human readers and search engines.
Payment & Shipping
Payment gateway and shipping integration configured for reliable, automated order processing - covering the most commonly used payment methods in the German market.
Legal Compliance
DSGVO-compliant checkout, imprint, privacy policy and right of withdrawal. Mandatory supplement disclaimers applied consistently across all product pages.
Product Schema Markup
Structured data on every product page - product name, price, availability and reviews - enabling Google Shopping compatibility and rich SERP snippets.
Mobile Checkout
The checkout runs basket to confirmation in three steps - no account required, no surprise address fields, no dead ends on mobile.
Compliant, fast and ready to sell
The shop launched fully configured, legally compliant and equipped with the structured data needed to appear in Google Shopping from day one.
The shop works reliably, looks great and was set up faster than we expected. Everything from product pages to checkout is exactly right.
- Original Moringo · Health & Nutrition, Germany
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