E-Commerce · Organic Products · 2021
Original Moringo - Online Shop in Four Weeks
A WooCommerce shop for a label selling organic products made from the moringa plant: 15+ products, product data for Google Shopping, payment and shipping. Built in 2021 in about four weeks. The shop is no longer online today.
A range meant to sell direct to customers
Original Moringo sells organic products made from the moringa plant: leaf powder, capsules, pressed tablets and even spelt noodles with moringa. The label wanted to sell these products online itself.
That called for a shop where every product has its own page with a price, where buying leads straight through to payment, and where Google recognises the products as products, with name and price.
At a Glance
What we built
A WooCommerce shop on WordPress where products, prices and copy can be maintained without coding, finished in about four weeks.
WooCommerce Shop
Product catalogue, cart and customer account on WordPress with WooCommerce. The cart and account links sit in the header of every page.
15+ Product Pages
An individual page with its own copy and price for every product, from leaf powder to capsules.
Payment & Shipping
Payment methods and shipping set up in the shop, so orders run straight through WooCommerce.
Product Schema Markup
Structured product data following Schema.org, so Google can show the products with their price in search and in Google Shopping.
Bestsellers on the Homepage
The best-selling products appear with their price right on the homepage, with the organic labels visible in the header.
Content Areas
Separate sections for retailers, recipes and a blog, plus a newsletter sign-up.
Live after four weeks, with the full range
The shop went live in 2021 after about four weeks with more than 15 products. It is no longer online today. We still show the project because it demonstrates how we build online shops; we do not publish revenue or order figures.
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